Building a strategic brand shouldn’t be confusing.

It’s just the bs you’ve been sold about branding that might make it feel that way.

This workbook helps you get out of your own head and build a brand strategy that actually makes sense - without making you write another “I help” statement that makes you cringe.

Cover of a brand map workbook with a textured light background, featuring a partial view of a palm tree trunk and blue sky on the left side.

What’s even in this thing?

Deliverables Include:

  1. 🔍A no-BS brand personality quiz that exposes your blind spots

  2. 🧠 A Mad Lib that somehow manages to fix your messaging

  3. 📉 A breakdown of where your brand’s strategy might be falling apart

  4. 🗣 Prompts that drag out your real voice (and shut your inner perfectionist the effffff up)

  5. 🚫 Absolutely zero mention of your favorite colors or audience’s age

For business owners who need to work through their brand identity crisis.

This is for you if:

  • You’re sick of writing copy that sounds like someone else wrote it.

  • You’ve got 20 drafts of your “About” page and still hate all of them.

  • You’re rebranding for the 4th time and still not sure it’s you.

  • You know you’re good, but your brand doesn’t show it.

…and, this is definitely NOT for you if:

  • You want templates to magically build your brand for you.

  • You think good design can fix bad strategy.

  • You’re allergic to honesty.

  • You think “strategy” just means picking your favorite colors and fonts.

This workbook is part strategy, part therapy and part “holy sh*t, why haven’t I said that before?”

Download it, fill it out, say what you mean. And if you end up rage-deleting your website’s old body copy, that’s on you.

Cover page of a brand map workbook with a textured gray background, black bold title text, and a small image of a palm tree and blue sky partially visible on the left side.

What do you do next? That’s where it gets interesting.

This workbook isn’t just for clarity. It’s a tool to help you stop bullshitting yourself about what your brand is really doing.

So when you’re halfway through and realize something’s not matching (the voice, the design, the offer, any of it)… keep going.

There’s no pitch here. Just an open door.

When you’re ready to turn this clarity into something you can actually launch, build, or say out loud… you know where to find me.