SEO Secrets Nobody Told You
SEO shouldn’t feel like dull mumbo-jumbo that leaves you reaching for the nearest coffee IV. At Ryen Creative, we believe that SEO should feel strategic, smart, and… dare we say - fun. Because when your brand actually means something, your search presence should shine just as brightly. Keep reading to see how you can make that happen.
1. Keywords with Wit (No Snoozing here!)
Sure, you need keywords like “Squarespace web design”, “brand strategy consultant”, or “brand voice development Florida” - but keyword-stuffing? That’s so last season (and pretty frowned upon). So, let’s sprinkle them in naturally.
Example: “At Ryen Creative, we don’t just build brands - we dig into why you’re spinning glitter-coated dreams and turn them into a conversion-ready strategy.”
SEO tip: Match your keywords to what your dream client Googles - “branding that resonates emotionally,” “strategic brand voice,” or “badass Florida web designer” - so your site stops being a best-kept secret.
2. Content That Actually Means Something
Think of SEO content like a first date. If you only talk about yourself, no one’s sticking around for dessert. Instead, create content that answers your audience’s actual questions and solves their real problems.
Here’s what that looks like:
Explain your process in plain English. Instead of “brand voice persona mapping,” try: “how to find the words that sound like you (and not like a robot).”
Make design useful, not just pretty. A gorgeous website is cool, but one that guides visitors to book a call or buy from you? Way cooler.
Educate, don’t overwhelm. Blogs, FAQs, and guides are great ways to build trust and rank higher on Google - because helpful content keeps readers engaged longer.
Bottom line: If your content is useful, clear, and a little fun to read, search engines and your future clients will both love you for it.
3. Link Love: Why Connections Make You More Google-Famous
Imagine the internet as one big popularity contest (because… it is). When other websites mention you and link back to your site, it’s like they’re vouching for you. Think of it as the digital version of a glowing referral: “Hey Google, these folks know what they’re talking about!”
But here’s the catch - not all “votes of confidence” carry the same weight.
Quality beats quantity. For example, for Ryen Creative, a single link from a respected design blog, Squarespace showcase, or industry publication is worth waaaaaay more than dozens of random links from sketchy directories or sites no one reads. It’s like getting recommended by Oprah versus your second cousin Gary.
Where to get good links? For example, I could write a guest article for a marketing blog, share a client success story that another publication wants to feature, or collaborate on a project that earns Ryen Creative a mention. These are natural, trustworthy ways to build links.
Don’t forget your own site. Internal links (when you link from one page of your site to another) help guide your visitors where you want them to go (like from your blog to your services page). Bonus: Google loves that your site feels connected and easy to navigate.
Bottom line: Links are the internet’s word-of-mouth marketing. The more trusted voices pointing back to your brand, the more search engines (and future clients) believe you’re the real deal.
4. Social Media Isn’t Just for Memes: How Instagram Can Boost Your Google Game
Most business owners think of social media and Google as two separate worlds: one’s where you post your latest product photo, the other’s where people search for answers. But here’s the truth: they’re becoming more connected every day.
In fact, Google now shows Instagram posts in search results. That means if someone Googles your business name, your Instagram posts could be right there on the first page alongside your website. Think about that: all those posts you thought were just “keeping the feed alive” could actually be pulling serious weight for your visibility.
So what does this mean for you?
Post with purpose. Instead of only posting “Happy Friday!” graphics, think about what your dream customer might be searching for. Tips, tutorials, behind-the-scenes content, or success stories are not just great for your followers - they could also show up in Google and help new people find you.
Make it connect back. If someone clicks on your Instagram profile from Google, what’s the next step? Do you have a link in your bio that points people to your website, services, or booking page? Don’t waste that traffic - guide it somewhere useful.
Consistency counts. You don’t need to post every single day (you’re running a business, not an influencer empire), but keeping your Instagram updated and intentional sends signals to both your audience and Google that you’re active and relevant.
Think shareable, searchable content. Example: Ryen Creative posting a quick video explaining “3 ways to know your brand voice isn’t working” or a carousel with “5 tips to make your website more client-friendly” might not just help followers - it might also get picked up in search results, giving you double the exposure.
Bottom line: Social media isn’t just about looking busy online anymore. It’s now part of how people find you on Google. If you’re already putting in the work to post, why not make those posts strategic so they boost your visibility everywhere?
5. Keep It Fresh & On-Brand (Because Stale Won’t Sell)
Here’s the truth most business owners don’t realize: SEO isn’t a “set it and forget it” kind of deal. Google (and your customers) want to see that your business is active and alive. If your last blog post is from 2019 or your website still talks about services you don’t even offer anymore, you’re sending the wrong message.
That’s where strategy comes in. At Ryen Creative, we work with business owners like you - people juggling 100 things at once - to make sure your content and your brand stay consistent, current, and true to who you are today. Because your business evolves, and your online presence should too.
Here’s what “keeping it fresh” looks like for you:
Update your website copy. As your services grow, your site should reflect it. Clear, current language builds trust with clients and tells Google what you’re all about right now.
Refresh your content. Blog posts, FAQs, even your About page - small updates show search engines (and clients) you’re not collecting digital dust.
Stay true to your brand voice. Whether it’s on your website, Instagram, or email newsletter, everything should sound like you. That consistency is what builds recognition and credibility.
Think of it this way: if someone finds you through Google today, they should feel like they’re meeting the real, up-to-date you - not a version of your business from three years ago.
Bottom line: SEO is about more than just being found. It’s about making sure that when people do find you, they instantly see the polished, strategic, and authentic brand you’ve worked hard to build. That’s where Ryen Creative helps you shine.
Ready to Stop Guessing and Start Growing?
SEO doesn’t have to feel overwhelming, and you don’t need to figure it out alone. At Ryen Creative, our brand and business Strategy Services give you a crystal-clear roadmap for how your brand shows up online - from the words you use to the way you’re found on Google.
We’ll work together to:
Identify the keywords and content topics your ideal clients are actually searching for.
Build a content and SEO plan that aligns with your brand voice (so you sound like you, not a robot).
Create a strategy that connects your website, blog, and social media - so your visibility is consistent across Google, Instagram, and beyond.
If you’re ready to turn your website into a client-attracting machine and finally feel confident about your SEO strategy, let’s chat.
👉 Explore our Strategy Services and let’s build a plan that gets your business seen, remembered, and chosen.