3 Ways to Prep Your Website for Holiday Sales
Mariah Carey and the holidays are creepin’ up fast ya’ll! And if you’re anything like me, this season is what I lovingly call ‘shit show season.’ Between juggling sales, shipping deadlines and trying to enjoy the season yourself… you need to make sure your website is ready to handle the chaos for you.
Whether you’re selling products or services, a well-prepped site can mean the difference between customers filling their carts or bouncing out in frustration. Let’s set you up for success with three quick ways to get holiday-ready.
1. Freshen up your homepage hero section.
Think of the hero section as your store window - it’s the first impression people get when they “walk by.” Use it to highlight holiday deals, gift-worthy products, or limited-time offers and events. Update your imagery, swap in seasonal messaging, and make sure your banner links directly to the page you want people to shop (not some random old collection).
2. Streamline your checkout process
Let’s be real: your customers are shopping while they’re in line for coffee, half-watching Netflix, or sneaking in an order between work meetings. They don’t have patience for a clunky checkout. Test the process from start to finish on desktop and mobile. Are there too many steps? Do Apple Pay, Shop Pay, or PayPal work? If checkout feels like a headache, your customer is gonnnnnnnne.
3. Make gift shopping easy
If you have an e-commerce shop and want sales, you HAVE TO make it easy for people to find what they need fast. Curate your bestsellers or seasonal offerings into a “Holiday Shop” collection. Better yet, create gift guides - “Under $50,” “For Her,” “Last-Minute Finds” - put them in your blog, post them on your social media and send them to your newsletter subscribers. When you take the guesswork out of shopping, your customers are way more likely to hit “add to cart.”
👉 Pro tip: The holidays are NOT the time to start a full website overhaul. That’s a fast track to stress-town. Instead, focus on making strategic updates - refresh your homepage, double-check your navigation, and make sure your customer’s sales journey actually connects. If it’s not? That’s your sign to book a strategy call.
Holiday traffic is coming whether you’re ready or not. Let’s get your marketing strategy locked in NOW so you’re ready to sell. Schedule your strategy consult today!