How to Add Links to Your Instagram Stories (Without Losing Your Mind)
It has come to my attention that not everyone knows how to post to stories on Instagram. And apparently, adding links feels like a foreign concept for a lot of people. So, I made this handy dandy step-by-step tutorial so you can post those story links like a pro… well, kinda. 😉
Because here’s the thing, links in stories are one of the easiest ways to drive people back to your website, your holiday shop, or your services. But if you’re not using them, you’re leaving clicks (and sales) on the table.
Also, here’s a really great video from Jacqui Naunton on where and how to add a link in Instagram. (Yes, I’m sharing another creator’s video, because she did a great job and I don’t have time to make amazing videos like that… why recreate the wheel when something this detailed already exists?!)
But if you’re more into reading instructions, keep scrolling for my step-by-step guide.
Step 1: Create your Instagram Story
Upload a photo, video, or graphic (or share a post to your stories). Keep it quick and engaging - remember, people tap through stories like they’re on a speed race. DON’T HIT POST YET!
Step 2: Tap the sticker icon
That little square smiley face up at the top? Yep, that’s the one.
Step 3: Select the ‘Link’ sticker
Paste the URL or the website you want people to visit. This could be your website, product, or even your latest blog post.
Step 4: Customize the text
Please, please don’t leave it as a random URL string. Tap the ‘+ Customize sticker text’ and type in what you want your link sticker to say. This could be “learn more here”, “shop now”… whatever you want. Just make sure it’s catchy and make people want to click on it.
Step 5: Place it where people will actually see it
Don’t shove it in the corner where it gets lost behind the username. Put it somewhere thumb-friendly… lower middle of the screen usually works great.
If posting to stories feels overwhelming or you’re not sure what content to link, this is where strategy comes in. You don’t need more chaos… You need a plan.
Let’s map out your digital marketing so you know exactly what to post, when to post, and how to actually make those links work for you. Schedule your strategy consult today.