What’s Inside our Brand Strategy Workbook
Building a Strategic Brand Shouldn’t Be Confusing
If trying to build your brand feels like a blur of buzzwords, generic “I help” statements, and visual overload — you’re not alone. That’s why we created the Brand Strategy Workbook at Ryen Creative: a no-BS tool to help you make sense of your brand on your own terms.
This isn’t about picking your favorite font, guessing your audience’s age, or awkwardly crafting a cookie-cutter “about me” page. It’s about digging in deep: finding your voice, cleaning up your messaging, and building a brand that actually feels like you.
What’s Inside the Workbook
✅ A No-BS Brand Personality Quiz
This helps you uncover blind spots you didn’t even know you had — the weird gaps between who you think you are, and how your brand actually shows up.
✍️ A “Mad Lib” for Better Messaging
Tired of stiff, boring copy that doesn’t sound like you? This fill-in-the-blank style prompt helps you land on messaging that actually reflects your voice — without feeling generic or forced.
🔄 A Strategy Check-Up to Spot What’s Falling Apart
Maybe your visuals are fine — but your message is off. Or the other way around. This workbook helps you audit where the misalignment is happening so you can fix it before it costs you leads or credibility.
🎤 Prompts That Force You to Use Your Real Voice
No more sounding like “every other brand out there.” These prompts are designed to shut down your inner perfectionist and get you writing like yourself — honest, raw, and real.
🚫 Zero Focus on Surface-Level Stuff Like Colors & Audience Age
Because building a brand isn’t about colors or demographics, it’s about clarity, authenticity, and real positioning. This workbook keeps it real and skips the BS.
Who This Workbook Is For… And Who It’s Not For
This workbook is for you if:
You’re sick of writing copy that feels like someone else wrote it.
You’ve got dozens of drafts of your “About” page and still aren’t feeling it.
You’ve rebranded multiple times and still don’t feel like the result sounds like you.
You know you’ve got something special to offer — but your brand doesn’t show it.
This workbook isn’t for you if:
You’re looking for a quick template to “magically” build your brand for you.
You believe a good logo or pretty design alone can fix a bad strategy.
You’re allergic to brutal honesty.
You think brand strategy is just about picking colors and fonts.
How the Workbook Works: Strategy + Honesty + Real Talk
This isn’t a trendy PDF. The Brand Strategy Workbook is part strategy, part therapy, and part “holy sh*t — why haven’t I said that before?”
When you download it and start filling it out, you might uncover mismatches between your brand’s voice and what you’ve put out into the world. And if you do — that’s not a problem. That’s the point. Because once you see the gaps, you can fix them. Re-write copy, re-align visuals, re-shape your offer… and finally put out a brand that feels real.
There’s no pitch. Just an open door to build something honest, intentional, and actually yours.
Thinking About Launching (or Relaunching) Your Brand? Here’s Why You Might Want This Workbook
If you’re tired of:
winging your copy,
agonizing over website copy that still sounds robotic,
rebranding over and over because it “just doesn’t feel right,”
Then the workbook is a seriously worthwhile first step. It gives you: clarity — over what you stand for; confidence — in how you show up; and a foundation — you can build everything else from: your voice, website, visuals, even your future marketing.
Especially if you’re building a business or brand that’s real, honest, and meant to grow. This workbook can be your north star.
Ready to Get Moving?
Download the Ryen Creative Brand Strategy Workbook. Fill it out. Say what you mean. Clean up the noise. And when you’re ready to take that clarity to the next level (with design, website, or brand strategy support), you know where to find me.
It’s time for a brand that doesn’t just look like something — but means something.